Dale Herne is a creative director at Aaron Russell. His passion in the industry lies with education and self development, and that has been at the forefront for most of his career. Dale also loves creativity and artistic direction and is passionate about growing and nurturing a team. His artistic career has given him the opportunity to the shows and seminars all over the country and to fulfil his deepest pleasure to inspire and share to others. He has also won BHA artistic team of the year 2010, and finalised in that category 2014,15 and 2016 where his vision has played a huge part.
Dale's background consists of being a full-time educator, educating a company with over a thousand students from all different levels, teaching from salon service to advanced hairdressing.
Dale found the passion for teaching after winning a place on the L’oreal ID team, which led to him to becoming part of the L’oreal Hcube, and then on to ED.IT team. The past 6 years has been a amazing journey for Dale as he has built a strong relationship with L'oreal, teaching at their flagship academy and at L'oreal salons up and down the UK, also teaching in their international academies such as Cyprus, Bulgaria and India. Since creating DNA art space in 2017, and pushing the DNA education, he has taught over 30 dates to salons in the UK, and he has shared his vision teaching in Dublin and California and various spots in the UK.
2021 brings a exciting new journey as becoming a part of the Aaron Russell team and as a Schwarzkopf ambassador teaching all over the world.
