Dale Herne is a creative director at Aaron Russell. His passion in the industry lies with education and self development, and that has been at the forefront for most of his career. Dale also loves creativity and artistic direction and is passionate about growing and nurturing a team. His artistic career has given him the opportunity to the shows and seminars all over the country and to fulfil his deepest pleasure to inspire and share to others. He has also won BHA artistic team of the year 2010, and finalised in that category 2014,15 and 2016 where his vision has played a huge part.

Dale's background consists of being a full-time educator, educating a company with over a thousand students from all different levels, teaching from salon service to advanced hairdressing.

Dale found the passion for teaching after winning a place on the L’oreal ID team, which led to him to becoming part of the L’oreal Hcube, and then on to ED.IT team. The past 6 years has been a amazing journey for Dale as he has built a strong relationship with L'oreal, teaching at their flagship academy and at L'oreal salons up and down the UK, also teaching in their international academies such as Cyprus, Bulgaria and India. Since creating DNA art space in 2017, and pushing the DNA education, he has taught over 30 dates to salons in the UK, and he has shared his vision teaching in Dublin and California and various spots in the UK.

2021 brings a exciting new journey as becoming a part of the Aaron Russell team and as a Schwarzkopf ambassador teaching all over the world.

Laura joined me in June 2016 and is an excellent all round hairdresser. You may have a headache as she is firm-handed lol, but that is an outstanding trait in a good stylist.

 With some of the best colour work I've seen leave the salon under her belt, Laura will go far at Aaron Russell. 

As with all my staff but especially with Laura, balayage and colouring are her strong points, but Laura is also very good at cutting and  finishing.

Laura is a perfect choice for all your needs. Take a look for yourself in her gallery.

Vicki is another of my school leavers and now has risen to the rank of senior stylist in my Handcross salon.

Along with Paris and Holly, Vicki is also a Wella MCE (Master Colour Expert) and always on hand to help the other stylists should they need it, and an expert colourist she is, putting her talent to the test every day with very demanding work. Vicki's gallery is a must-see, and the work both colouring, cutting, and styling are up there with the best around.

Paris has risen through the ranks at Aaron Russell, starting as a junior and working her way up through to managing Aaron Russell. For all Paris's hard work and loyalty, I've now given Paris a large share in Aaron Russell Crawley, and she now runs the salon as her own.

Sam came to me from a small salon and didn't know if she would progress enough there, so through a friend she gave me a call, and she was hired.

Sam quickly became one of our strong colour technicians and is now booked to become our 4th MCE (Wella Master Colour Expert) in September this year.

Fantastic at cutting too, Sam is an excellent choice for a stylist.

Lucy came to Aaron Russell already qualified and has undergone further training with our senior team and is now a fantastic stylist!

Lucy's work has been the talk of the salon and as you will see from her gallery she is already a star.

Harry has been a stylist now for over a year and is one of our academy stylists. His work as you can see from this gallery is outstanding.

You will love Harry; he is a real gentleman and loves what he does.

See Harry's work in his gallery 

Lisa has worked with me for years and is now one of my most senior stylists.

Lisa excels in cutting hair; she is by far one of the best hair cutters I have in my salons. There is nothing she can not do and do well.

An amazing classic colourist, Lisa will look after you in every way.

Working Tuesdays 10-2.30pm, Thursdays 2-8pm, Fridays 10-2.30pm and two Saturdays a month.

Sophia has now completed her NVQ level two.

Sophia passed with flying colours and has all the attributes to become a very very good stylist.

Now doing her level 3 and has her own column in the salon on Saturdays. Unbelievable talent now and will only get better and better. Sophia's prices are not to be missed!

Leah is going to be a great addition to the stylist team this year. She has shown from the start that she will be a star!

Qualified with distinction, and wow what a stylist Leah has become!

Victoria is another one of our junior stylists that qualified last year with a distinction from college.

With many courses booked for this year Victoria is a great choice in the junior stylist position.

Fantastic value!

Victoria will be one to watch in the future.