Dale Herne is a creative director at Aaron Russell. His passion in the industry lies with education and self development, and that has been at the forefront for most of his career. Dale also loves creativity and artistic direction and is passionate about growing and nurturing a team. His artistic career has given him the opportunity to the shows and seminars all over the country and to fulfil his deepest pleasure to inspire and share to others. He has also won BHA artistic team of the year 2010, and finalised in that category 2014,15 and 2016 where his vision has played a huge part.

Dale's background consists of being a full-time educator, educating a company with over a thousand students from all different levels, teaching from salon service to advanced hairdressing.

Dale found the passion for teaching after winning a place on the L’oreal ID team, which led to him to becoming part of the L’oreal Hcube, and then on to ED.IT team. The past 6 years has been a amazing journey for Dale as he has built a strong relationship with L'oreal, teaching at their flagship academy and at L'oreal salons up and down the UK, also teaching in their international academies such as Cyprus, Bulgaria and India. Since creating DNA art space in 2017, and pushing the DNA education, he has taught over 30 dates to salons in the UK, and he has shared his vision teaching in Dublin and California and various spots in the UK.

2021 brings a exciting new journey as becoming a part of the Aaron Russell team and as a Schwarzkopf ambassador teaching all over the world.

Laura joined me in June 2016 and is an excellent all round hairdresser. You may have a headache as she is firm-handed lol, but that is an outstanding trait in a good stylist.

 With some of the best colour work I've seen leave the salon under her belt, Laura will go far at Aaron Russell. 

As with all my staff but especially with Laura, balayage and colouring are her strong points, but Laura is also very good at cutting and  finishing.

Laura is a perfect choice for all your needs. Take a look for yourself in her gallery.

Vicki is another of my school leavers and now has risen to the rank of senior stylist in my Handcross salon. She continues to exceed in what she does, combining her knowledge and impeccible technical ability to create some beautiful work.

Vicki is a Wella MCE (Master Colour Expert) and always on hand to help the other stylists should they need it, and an expert colourist she is, putting her talent to the test every day. Vicki's gallery is a must-see, and the work both colouring, cutting, and styling are up there with the best around. 

Paris has risen through the ranks at Aaron Russell, starting as a junior and working her way up through to managing Aaron Russell. For all Paris's hard work and loyalty, I've now given Paris a large share in Aaron Russell Crawley, and she now runs the salon as her own.

Sam came to me from a small salon and didn't know if she would progress enough there, so through a friend she gave me a call, and she was hired.

Sam quickly became one of our strong colour technicians and is now booked to become our 4th MCE (Wella Master Colour Expert) in September this year.

Fantastic at cutting too, Sam is an excellent choice for a stylist.

Lucy came to Aaron Russell already qualified and has undergone further training with our senior team and is now a fantastic stylist! She has got a reputation for her stand out ashy blonde creations - she also exceeds in all colour services. Lucy's work has been the talk of the salon and as you will see from her gallery she is creating some incredible transformations. You'll talk the day away with Lucy, she's got the heart and soul for hairdressing and that reflects onto her work. Lucy continues to better her skills in all areas, colour and cutting. She will for sure go far and I'm excited to see her accomplish and thrive!

Part of the Russell Group since 

Lisa has worked with me for years and is now one of my most senior stylists.

Lisa excels in cutting hair; she is by far one of the best hair cutters I have in my salons. There is nothing she can not do and do well.

An amazing classic colourist, Lisa will look after you in every way.

Working Tuesdays 10-2.30pm, Thursdays 2-8pm, Fridays 10-2.30pm and two Saturdays a month.

Sophia passed her qualifications with flying colours and has all the attributes to become a very very good stylist. She continues to broaden her knowledge whilst completing her level 3. Sophia runs her own column in the salon on Saturdays, so be sure to get booked in as she gets booked up quickly.

She shows an unbelievable talent now and will only get better. Sophia's prices are not to be missed, at a massive discounted price for a top service. 

Keely has taken the roll of Junior Stylist in Forest Row!

Working alongside our Senior Stylist, Keely is coming on brilliantly under Aaron's watchful eye. She's friendly, chatty and an incredible stylist already. Check out her work, you are certainly getting an amazing deal for the standard of work she produces. I am excited to see her grow and excel as she continues to develop in her role as a stylist!

Victoria is our amazing Academy Stylist based in Paris Russell!

She qualified in 2019 with a distinction, and has made some outstanding progress ever since. By booking in with Victoria, you will be getting a 5 star experience at a discounted price! I'm excited to see the progression Victoria makes over the next few years. 

Book in with Victoria and you wont be disapointed!