What is Olaplex and why do you need to use it?
Olaplex is a system that permanently rebuilds the damaged disulphide bonds in your hair that are broken during the chemical process. If you've over-bleached over the years, Olaplex allows you to rebuild the strength, structure and integrity of your hair; a 'reset' for your locks, if you will. The system has allowed Aaron Russell colourists to do work that they'd only ever dreamed of before. Black to blonde in one session? Hell no! But with the help of Olaplex, we achieved this many times.
It's a must for you and us when having a major colour transformation.