The INOAR Blowdry is a keratin-based Brazilian smoothing treatment, not a traditional wash-and-blowdry. Using INOAR's professional systems, this semi-permanent service reduces frizz, smooths the cuticle, and gives you softer, more manageable hair that styles in minutes for months at a time. Ideal for West Sussex clients in Handcross who want low-maintenance texture without permanently straightening their hair.
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What Happens During Your Appointment
Your INOAR treatment begins with a deep clarifying shampoo to remove buildup and open the cuticle, usually washing 2-3 times. Once dried 80-100%, your stylist will:
- Section your hair into manageable quadrants
- Apply the INOAR smoothing formula in thin sections, keeping product away from the scalp for comfort
- Leave it to process for 10-30 minutes depending on your hair condition
- Blow-dry completely on medium heat to avoid fumes and lock in the treatment
- Seal with a flat iron on small sections, making multiple careful passes to bond the keratin
- Rinse and condition without shampoo, then blow-dry to reveal the final smooth result
Our senior stylists in Handcross tailor heat settings and technique to your hair's history, whether you've had colour work, highlights, or previous chemical treatments.
Results and How Long They Last
Expect significantly reduced frizz, added shine, smoother texture, and faster blow-dry times. Very curly hair typically relaxes into softer waves rather than pin-straight, while wavy hair becomes sleeker and more polished. Results usually last:
- 2-4 months or longer depending on your hair type and how often you wash
- Fine or lightly processed hair may see longer-lasting smoothness
- Coarse or very curly hair benefits from regular maintenance a few times a year
You'll notice hair feels softer and more manageable immediately, with some natural volume reduced—perfect if you have thick, unruly hair but something to consider if you love fullness.
Aftercare and Maintaining Your Smoothness
To extend your results, switch to sulfate-free, salt-free shampoos and conditioners. Avoid harsh clarifying products that strip the treatment. Depending on the INOAR system used, you may need to:
- Wait a period before your first wash post-treatment
- Avoid tight hair ties, clips, or anything that kinks the hair for the first few days
- Use gentle, nourishing products designed for keratin-treated hair
Your stylist will give you a clear aftercare plan at your appointment. When frizz and natural texture begin to return and styling takes longer again, it's time to rebook. Our Handcross team can also recommend complementary services like root melts, toner glossing, or precision cutting to keep your look polished between keratin treatments.
Who It's Right For
The INOAR Blowdry suits most hair types—frizzy, wavy, curly, or chemically processed. It's especially popular with clients who:
- Want to cut daily styling time without permanent straightening
- Struggle with humidity and frizz in the West Sussex climate
- Have colour-treated hair and need a gentler smoothing option
- Are looking for a semi-permanent solution that gradually fades rather than growing out with a harsh line
Be ready to share your full chemical history during consultation so we can adjust the treatment and protect your hair's integrity. There may be some steam or fumes during blow-drying and ironing, but good ventilation and careful product application keep this minimal.
